Malta has lent its landscape to many a prestigious fashion campaign over the years. Vogue, Speedo, Pandora, John Lewis and Hugo Boss are only some of the top brands to have used Malta as a backdrop for major shoots, with the latter creating a particularly stunning, highly nostalgic and (slightly illegal) promotional shoot involving a breath-taking jump from the top of the now defunct Azure Window.
HUGO BOSS Cliff Dive - Your Suit Your Way from Pineapple Media on Vimeo.
Now, one New Zealand fashion line continues building on this trend, and their laidback and earthy photos are seriously tempting us to book a ticket to go and relive summer on the other side of the globe.
Kowtow Clothing’s latest swimwear collection is a beautiful display of block colours and minimal design, and also features an exclusive set of sarongs. Their mantra would definitely make Greta Thunberg crack a smile of approval: with all their garments made from organic, renewable, biodegradable and regenerated fibres, this fashion label has fully committed itself to merging aesthetics with ethics.
Kowtow Clothing's website stands as a testament to this, with it citing that as designers, they are "accountable for the entire lifetime of a garment." It goes on to assert that the brand is "committed to designing beautiful ethical and sustainable collections, and will continue to find ways in which we can develop and innovate our clothing without costing the earth."
Fashion done the right way!