Wow! Maltese photographer captures international campaign for Elton John’s new sparkling drink
Emma Tranter photographer Elton John himself while also shaping the visual identity of the brand!
Maltese photographer and content creator Emma Tranter has revealed her latest major project; a worldwide campaign for ELTON JOHN ZERO, the music icon’s new premium non-alcoholic sparkling drink.
Sharing the news on Instagram, Emma revealed that she travelled discreetly to London last month, where she photographed Elton John himself while also shaping the visual identity of the brand. Her work includes capturing the aesthetic, atmosphere and product imagery that will be rolled out across global print, press and digital platforms.
Known for her striking celebrity portraits as well as her work at major concerts and festivals around the world, Emma described seeing her images featured in international newspapers and on billboards as a ‘surreal’ experience.
While only a handful of photos have been shared so far, she hinted that more visuals from the campaign will be released soon.
This project marks another milestone in Emma Tranter’s expanding body of high-profile work, blending celebrity photography, creative direction and refined product imagery on a global scale.
Congratulations, Emma!