Wow! Beckham family celebrates Romeo's fashion brand launch at Maltese-owned AKI London
The launch has already generated widespread international media coverage reporting on Romeo's latest business venture!
AKI London, the flagship UK restaurant of Malta's Lifestyle Group, recently played host to one of the entertainment and fashion world's most recognisable families as David and Victoria Beckham joined relatives and friends to celebrate the launch of Romeo Beckham's new fashion brand, Intra.
Held as an exclusive private event at the Marylebone restaurant, the intimate gathering brought together several members of the Beckham family, including David, Victoria and Cruz Beckham, alongside Cruz's partner, Jackie Apostel. Guests were seen wearing pieces from Intra's debut collection, a retro-inspired sportswear range that draws heavily on classic football culture and vintage athletic aesthetics.
The launch has already generated widespread international media coverage, with major publications including HELLO!, Daily Mail and Yahoo Entertainment reporting on Romeo's latest business venture. Victoria Beckham also showed her support on social media, sharing images of family members wearing pieces from the collection with her 32 million Instagram followers. Accompanying the post, she wrote: "So excited for you @romeobeckham @intra x", celebrating her son's first major independent fashion project.

Having previously established himself as a successful model, Romeo Beckham is now stepping into the world of fashion entrepreneurship. Industry observers have noted parallels with his mother, whose globally recognised luxury fashion label has become one of Britain's most successful designer brands.
For AKI London, the event further reinforces its reputation as a destination for high-profile international guests. The contemporary Japanese restaurant, which serves as the London sister venue to AKI Valletta, forms part of Malta's Lifestyle Group hospitality portfolio and has increasingly attracted attention from celebrities, business leaders and discerning diners alike.
Both David and Victoria Beckham shared moments from the evening on social media, offering followers a glimpse inside the exclusive celebration. The event marks another significant milestone for AKI London, showcasing Maltese hospitality on one of the world's most prestigious stages.
What an honour!