Last night, Maltese singer and X Factor Malta judge Ira Losco released a new music video for Hey Now, her fifth single off her double album No Sinner No Saint, launched over the summer.
Ira’s career breakthrough happened in 2002, when she represented Malta in the Eurovision Song Contest with 7th Wonder, and placed 2nd - a first for Malta! The X Factor Malta judge's career has sky-rocketed ever since. This year, she also collaborated with Jason Derulo to release Colors, the Coca-Cola Anthem for the 2018 FIFA World Cup.
The music video dropped last night and already has a whopping 96k views. It begins with an opening statement: “There are always two sides to every story”, fitting perfectly with the style of her double narrative.
Hey Now was directed by Steven Levi Vella and shot by Matthew Muscat Drago in the vibrant south of Malta, featuring colourful scenery to accompany the reggaeton groovy track.
And she's not done yet! Ira's next music video, titled Bad Habits, is also set to be released shortly, so keep your eyes peeled! Ira comments, “the idea of releasing one single from The Sinner and the other from the Saint wasn’t actually planned but the idea to create two contrasting music videos seemed a good video concept with the double album.”
Watch the video here: