VisitMalta’s North America Representative Michelle Buttigieg was named Destination Leader of the Year at Global Traveler’s Annual Lifestyle Awards Gala in Miami.

Francis X. Gallagher, CEO and Publisher of Global Traveler, praised Buttigieg’s longstanding efforts in promoting Malta within the North American market and bringing greater awareness of the island’s rich history, culture, and accessibility to U.S. travellers.

“Michelle Buttigieg has been an unwavering spokesperson for Malta and all its history, culture, and openness to all travellers,” said Gallagher. “She has educated the American market on the destination’s offerings and helped travellers realise that Malta belongs on their list of places to visit.”

The Malta Tourism Authority said that tourists arrivals from the United States and Canada have increased more than fourfold since Ms Buttigieg was appointed to the role in 2014.

Ms Buttigieg said that more and more people have grown aware of Malta’s existence on the map.

“There was a time when the question was, ‘Where is Malta?’—today, it’s ‘When is the best time to visit?’ That evolution is a testament to the tremendous support of the travel advisor community and our industry partners, as well as Malta’s expanding luxury offerings and authentic, curated experiences that invite travellers to explore beyond the expected,” she said.

VisitMalta also received the Outstanding Social Responsibility Award, underscoring Malta’s ongoing commitment to inclusivity and equality, particularly for LGBTQIA+ residents and visitors.