This morning, Tourism Minister Clayton Bartolo and Malta Tourism Authority (MTA) Chief Gavin Gulia announced the latest incentive, this time attracting older tourists.

Tourist visiting Malta aged 65 and over will be offered vouchers of €100 per person when spending a minimum of 15 nights in Malta and Gozo between 18^th October and 19^th December. The scheme is worth €1 million and will see €5 million injected into local economy, Bartolo said.

How will it work?

Bartolo explained that the MTA will be giving barcodes to local tour operators who attract tourists to Malta. These will then pass on the barcodes to the tourists coming between the mentioned period and once they arrive in Malta, they’ll be asked to head to the airport MTA information desk or that located near Valletta’s Triton Fountain. All they’ll need to bring with them are the relevant barcodes, airline tickets and passport.

Once everything is verified by MTA, individuals will be sent the €100 vouchers that can be redeemed at any MTA licensed establishments and retail shops and services currently accepting the Government vouchers.

Why tourists over 65?

Studies show that older tourists, especially those retired, often book longer stays during the shoulder months, the minister said. Therefore, in the hopes of attracting such tourists during the quieter periods and continue the recovery method, authorities are aiming at this cohort.