As Malta adapts to the ‘new normal,’ vehicle sharing platform GoTo has big things in the pipeline
Like so many others during the pandemic, GoTo has had to adapt to the current new climate.
As the country adapted to the ‘new normal’ way of life over the past few months, Malta’s multi-modal vehicle sharing platform, GoTo has been working behind the scenes with a way forward as it sees a higher demand for their service.
GoTo is mapping the road ahead for the eco-friendly shared mobility operator following the COVID-19 pandemic, not just ensuring its full range of services meets increased demand, but also launching a new campaign that promises to extend its reach even further.
During the pandemic, many service sectors took a hit and the mobility industry was all but brought to a halt. However, the sudden inactivity inspire creative solutions within the GoTo team in order to maintain momentum even during the challenging time.
It compelled us to look at alternative ways to generate income, such as helping businesses make deliveries or supporting them with vehicles that they could use to keep their operations afloat,” GoTo CEO Gordon Bugeja shares.
Nevertheless, GoTo has noted an ever-increasing rise in reservation figures, often surpassing a thousand rides per day, as the country adapts to the ‘new normal’ following the pandemic. In fact, in February 2020 – just one month before the pandemic reached Malta – GoTo also launched an electric scooter rental service that is now exceeding all expectations by nearing the high popularity of GoTo’s One-Way and Roundtrip services already available in its fleet of electric cars.
Following this wave of success, the company is also looking into making such an innovataion available beyond Malta and Israel, into the rest of Europe and, ultimately, the world. “We have secured a $19 million funding round to help us expand our multimodal mobility services into Europe, providing our customers with ultimate mobility confidence and becoming an equivalent of car keys, so that wherever they are, there may be a GoTo vehicle for them to use. We are looking forward to launching in the first city later this year,” Mr Bugeja continues.
But GoTo’s vision doesn’t stop there. The company has also launched the ‘Change – Let’s Give it a Go’ campaign, which draws on humanity’s renewed priorities following the lessons learned through the pandemic. “If there’s any silver-living from the COVID-19 pandemic, it is that it has shown our ability to change and unite towards a common goal, overcoming challenges to stay connected, reduce conflict, and even lower carbon emissions globally,” observes Johnny Tominaga, Chief Marketing Officer at GoTo. He says that such a campaign “aims to inspire people to continue reshaping their habits purposefully, with the intent of creating a better tomorrow, not only because we should, but because we can.”
For more information on GoTo’s services check out their website or download the app!