Beaugrenelle Paris, a well-known shopping and cultural hub near the Eiffel Tower, is getting a little taste of Malta for the coming seven weeks, as an exhibit set up by the Malta Tourism Authority in the Parisian mall is promoting Malta as the ultimate travel destination for French travellers, with a particular focus on sustainability and cultural heritage.

Beaugrenelle regularly hosts artistic and experiential events that draw thousands of visitors. This year, Malta is featured in the third edition of 'Green in the City', an eco-conscious event promoting sustainability and nature conservation.

The display offers visitors a range of immersive experiences inspired by the Maltese Islands, including a suspended labyrinth 19 metres above ground, offering a unique perspective of Malta’s landscapes.

A Gozo-themed multi-sensory installation on the footbridge linking Beaugrenelle Paris to Galeries Lafayette throws a spotlight on the sister island’s charm and sustainable tourism efforts. Onlookers will get a glimpse of a Maltese village square, complete with a traditional façade, a Virtual Reality experience, and a postcard photo corner. Also, a variety of themed workshops, including yoga sessions and honey-tasting events, will introduce visitors to the various tastes they can experience in Malta.

As part of the initiative, the MTA has partnered with Nature Trust Malta to raise awareness of marine conservation. Visitors have the opportunity to symbolically adopt a turtle undergoing rehabilitation, receiving a limited-edition plush toy and an adoption certificate in return.

Adding to the excitement, an eco-friendly holiday giveaway valued at €2,000 offers participants a chance to win a trip to Malta. The event is further supported by a city-wide advertising campaign across Paris and other French cities with direct flights to Malta, strategically timed to encourage spring and summer holiday bookings.

Sustainability remains a key focus, with organisers ensuring that materials used during the event will be repurposed after its conclusion – for instance, the suspended labyrinth will be relocated to a tree-climbing adventure park in Normandy. Educational materials and promotional setups will continue to be used by the MTA for future campaigns, while the flooring, totems, and artificial plants used in the exhibit will be donated to a cultural sustainability initiative.

This event not only puts Malta in the spotlight as a must-visit travel destination, but it also reinforces the importance of eco-conscious tourism – a lesson that can inspire both visitors and locals alike!

Here's to greener travel!