The month of October makes a pink debut year after year. From pink ribbons and shirts, pink billboards and banners, they all represent one fundamental cause - promoting breast cancer awareness, educating people on risk factors and lifestyle changes, encouraging regular breast screening, and raising funds for breast cancer research as part of the Pink October initiative.
Breast cancer awareness is the first step towards preventing this disease from having irreversible consequences on one's life. Year after year, several companies from different industries and numerous NGOs team up to support this educational and fundraising campaign.
Through a diversity of media channels, they endeavour to transmit the importance of early breast cancer detection, how best to live with breast cancer, the significance of self-tests and breast screening, raising awareness on the symptoms of breast cancer and the diversity of treatments available, and the value of prioritising your health and the lifestyle you adopt.
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